The main objectives of websites presenting major events are to effectively reach targets, make everyone want to participate and unite a community. An event site must be efficient, attractive and well integrated with social networks to maximise its reach.
The objectives before, during and after the event
- Present the event and the organiser
- Answer questions that visitors may have
- Present the program
- Allow users to manage their participation in the event
- Engage the community
- Manage registrations
- Host the event
- Publish news
- Communicate with the public and interact with participants
- Enable participants to exchange with each other
- Communicate on results and highlights
- Continue to be present on social networks
- Transform the site into a showcase for the next edition
- Collect and analyse data / statistics to optimise the strategy
Our solutions focused on ease of editing
At Inovae, we design personalised websites offering an administration interface that is 100% adapted to your needs. Our sites are created with Drupal to provide a simple and complete interface that enables easy creation and updating of content. With a few clicks, you can bring your site to life and start discussions by publishing news, images, videos, key figures, infographics, forms, etc.
For these solutions, our clients are mainly international organisations and international non-governmental organisations (NGOs) based in Switzerland or Europe who wish to create a website to promote an awareness day or an event (congress, conference, etc.).
A viral campaign generator to boost your event
We have developed a simple and fun interactive tool, the objective of which is to create links and transform your community into an ambassador through specific campaigns. This solution, which can be integrated into a website or operate independently, enables you to create a campaign on the theme of your event. Each participant can take ownership of the campaign by customising a poster (texts and photos) and sharing it on social networks. The goal is to gain visibility, increase traffic to your site and establish brand authority.
The key features
This section gathers all the information about the event and the organiser: presentation, objectives, history, key figures, team. It can also be completed with a presentation of the partners, a media kit or questions/ answers.
Certain events, such as awareness days, are created around a campaign and each edition highlights a problem / theme. The campaigns can also be planned over several editions of the event. The site makes it possible to explain the campaigns, create links and make sense.
The objective is to present all the activities and the speakers in order to make participants want to join the event and prepare their coming. Depending on the importance of the event, we can create several types of research (by keywords, theme, activity, etc.) and give the visitor the possibility to bookmark activities, export them to his calendar and download a personalised program.
In the specific case of global awareness days, it is essential to highlight all local actions organised to motivate and engage new people. These activities can be grouped together into a global activity map. This allows everyone to create an activity and to be able to find other interested people locally.
Resources and materials
The events are a great opportunity to share knowledge and resources to increase the capacity for action of the whole community. This content must be highlighted and the visitor must easily find the resource that will be useful to him.
Essential today, particularly when organising an event, social networks are a powerful vector of impact as well as a way of extending the event digitally and over time. Multiple features can be developed: social media activity walls, ready-to-send tweets and posts, 'Stories' page for story sharing, etc.
- Forms: registrations, contacts
- Reservation of tickets, spaces, lessons, etc.
- Mailing-list: sending emails, newsletters
- Press area: photos, press releases, files
- Secure online payment
- Online Store
- Games, quizzes, surveys
- Google Map access plan