Design system

The subtle art of sharpening the visual and functional consistency of your interfaces

Nowadays, the digital presence of brands has become their main communication tool. The identity is present on the website, but also on many applications and social networks, mastering your identity is a real challenge. It is essential to build a coherent ecosystem in order to optimise the experience of users and customers.

The main objective of a Design System is to make life easier for your users by optimising the experiences they have on your interfaces. This will raise the confidence they have for your organisation.

A library of centralised and ready-to-use components

A Design System is a reference library that brings together the graphical guidelines and the ergonomic chart. Whether it is your logo in its various variations, components of your identity chart or all the functional elements of your applications, they are described and available to specialists who contribute to your digital presence.

User experience recommendations

Creating a Design System is also an opportunity to position yourself in relation to the experience you want to offer your users. Good ergonomic practices, accessibility standards and editorial tone represent your values ​​and forge your reputation. Your visual chart also becomes functional... and unique.

Graphic Atomic Design

Accelerated work processes and the guarantee of consistency

A Design System allows your teams to share a common vision of your objectives. It allows them to focus their attention on what is important and, thus, to find the best solutions to align these objectives with the needs of your users.

If your teams can start each new project with graphical resources ready to be integrated, the gains in time and development will optimise deadlines and costs. Briefings, work processes and validations are streamlined. Thus, your products will be available more quickly.


Who are the users of the Design System?

In addition to your visitors, 4 types of main contributors will be positively impacted:

Your project managers

They will have access to:

  • ergonomic guidelines and recommended accessibility standards.
  • aspects related to the indexing of your content in search engines.
  • visual and technical resources to share with service providers.
  • educational material related to the challenges of your digital presence.

They will benefit from:

  • information to prepare precise creative briefing.
  • a charter to assess the compliance of deliverables.
  • centralized resources, available, up to date and easy to distribute.
Your creatives

They will have access to:

  • your visual chart and your Corporate Guidelines.
  • the graphical resources of your visual identity.
  • your recommendations in terms of user experience.
  • all validated and described interface components.

They will benefit from:

  • a quick immersion in your visual universe and your quality criteria.
  • repetitive work steps eliminated and rapid validation.
  • resources allowing them to concentrate on the ergonomics of interfaces.
Your developers

They will have access to:

  • concise information about your technical background.
  • your recommendations in terms of visibility and accessibility.
  • all interface components in code, ready for integration.
  • resources concerning the responsive behaviors of interfaces.

They will benefit from:

  • a quick immersion in your technical context.
  • repetitive developments with no added value avoided.
  • Codes tested and display errors eliminated.

How to set up a Design System?

Establishing a digital chart of values ​​for your organisation is certainly a project that will call into question some certainties ... and mobilise the precious time of your employees. At Inovae, we believe that a Design System should integrate smoothly into your context and arouse the enthusiasm of your teams. A chart that is not adopted and implemented will not help. We support you with a rigorous process that will be adapted to your needs and your priorities.

The main objective is to quickly establish a first version which allows you to quickly adjust the consistency of your interfaces.

  • Inventory and audit
    • Analysis of your digital ecosystem.
    • Inventory of your interfaces.
    • Visual and functional consistency audit.
    • UX and accessibility audit.
    • Exhaustive list of your graphical elements and your components.
  • Scope and platform
    • Definition of the needs of your future digital chart.
    • Choice of a platform adapted to the scope of your Design System.
    • Common analysis of the educational topics to be addressed.
    • Implementation of the platform.
  • Priorities
    • Implementation of the architecture of content.
    • Planning of the implementation stages.
    • Definition of priority information and resources.
  • Visual design
    • Analysis of the compliance of your visual identity for optimal use in the digital context.
    • Graphic design / standardisation of interface components.
    • Analysis of iconographic needs.
    • Typographic optimisation.
    • Definition of a digital color palette.
  • Visual components
    • Definition of preferred graphics software.
    • Organisation of the atomic library and naming conventions.
    • Preparation of all interface components.
    • Creation of all the visual elements required by the different components.
    • Writing of functional descriptions of each component.
    • Definition of a digital color palette.
  • Technical components
    • Definition of required code formats.
    • Development of all components.
    • Implementation of a strategy for updating resources.
  • Recommendations
    • Definition of UX related topics that need to be addressed.
    • Content creation.
  • Dissemination
    • Presentation and training of the Design System to your users.
    • Preparation of educational material available in the charter.
    • Training of your users and support.

To learn more on Design system

Need to optimise your digital efficiency?

Need to optimise your digital efficiency?