Boost your SEO!
An efficient website is good...
But an efficient and well referenced site is better!
Search Engine Optimisation (SEO) consists of increasing the visibility and improving the positioning of a site on the so-called "natural" (organic, non-paid) results page by implementing the best techniques for understanding the search engine algorithms.
The three pillars of SEO are the production of quality content, the building of a good online network (link building) and a technical optimisation of the website.
We help our clients:
Boost their conversions
Inovae is an expert SEO agency in Geneva. We put our expertise at your service to improve your site so that you are well positioned on the important keywords for your business. We determine and analyse the keywords adapted to your activity and we study their relevance and their use by the competition with the aim of ensuring a high volume of visits, but above all of quality.
Develop a content strategy
Google knows that what matters in the end is your content. It must be quality, original and accessible. Posting the right content to the right audience is essential to allow Google bots to improve your visibility. You can rely on Inovae to guide you in developing a consistent and impactful content strategy. We offer training courses to help your web editors understand and appropriate the rules of SEO writing.
Implement a paid search strategy
If you have a particular campaign or want to make a big impact, we can set up a Search Engine Advertising (SEA) strategy. We will provide you with the right advertising actions to drive traffic to your site and conversions. We work with measurable data and key performance indicators. Everything is adjusted so that the budget set maximises your return on investment.
And support them in the long term
Search engines evolve, your competitors move, your needs change. Your visibility is therefore never totally acquired, and it is important to work on it over the long term.
The referencing strategies that we implement for our clients are accompanied by regular reporting to analyse various data:
- Positioning of competitors
- New trends in terms of keywords
- Traffic analysis to understand what users really want
- Effectiveness of call-to-actions
- Need to boost natural referencing with some targeted operations